VFR.ai brings native advertising to the table

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VFR.ai brings native advertising to the table

Television has been one of the most prominent and influential channels for advertising for decades. In recent years, most performance-based advertisers avoid TV ads in favor of digital media and other quantifiable channels.

The penetration rate of TVCTV in the United States rose to an all-time high in 2022. One highly innovative startup is planning to disrupt the TV CTV industry with its native advertising technology, with CTV Ad spend predicted to reach $34.49 by the year 2025. The company specializes in developing market-leading tech and casual content solutions that they believe will revolutionize the CTV landscape in the coming months and years.

It is likely that these streaming services will find it a challenge to integrate ads in a way that doesn't affect the user experience too negatively, which is where VFR.ai comes in.

What VFR.ai brings to the table is what VFR.ai brings to the table.

According to a study done by Leichtman Research Group, 46% of households in the USA watch video content on a connected TV device every day and 46% of adults watch video content on a connected TV device. These devices include smart TVs, video game consoles, digital media players, and streaming devices.

With such high levels of content consumption, you can see why advertisers are so keen to get involved in the CTV space. It is important for CTV service providers to maintain the integrity of their user experience and not allow advertising to become too intrusive, otherwise they risk losing customers.

A native advertising solution is designed to be non-intrusive and even beneficial for viewers, according to VFR.ai. This type of contextual advertising has been found to be much more effective than traditional methods, such as pre-roll or post-roll ads, which can be disruptive and often skipped by viewers, resulting in a lost revue for advertisers.

Eldar Buchris, CEO of VFR, said: We believe that the CTV market is poised to become a mainstream advertising medium in the near future, especially with the recent market trends of more and more platforms looking to ad-supported content, and we are excited about what will come next. With the TV market growing at an unprecedented rate, and advertisers looking for more efficient ways to reach their target audience, VFR.ai has the potential to become a market leader.

The VFR market is as it was a few years ago, and we are trying to establish ourselves as the CTV tech market leaders, said Tal Melenboim, Founder Chairman at VFR.ai.

It seems that the CTV space is about to undergo a major transformation, and VFR.ai has done well to position itself right at the forefront of this change.