Yoshinoya raises beef bowl price again

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Yoshinoya raises beef bowl price again

The prices at Japanese beef bowl restaurant chain Yoshinoya Co. will be raised for the second time in a year.

Yoshinoya Co. announced its regular-size beef bowl eat-in price, which includes tax, will be 448 yen $3.10 from 2 p.m. on Oct. 1, an increase of 22 yen.

In October last year, the price of the signature dish was raised by 39 yen to 426 yen.

It had to review the prices again, because the ingredients and logistical costs continued to rise.

The prices of rice bowl dishes of all sizes will be hiked by 22 yen each from October 1.

A kalbi Korean barbecue beef bowl and a beef barbecue bowl of the same size will be 624 yen.

The price for a regular-size beef plate will be raised by 20 yen to 369 yen.

A public relations official of the company said that ingredients prices have gone up in the past year or so.

The company imports beef from North America, which has been inflated by the weaker yen.

The price rise will apply to all the company's approximately 1,200 restaurants across Japan, excluding some where dishes will be priced differently, according to the company.

Yoshinoya s beef bowl has been popular among office workers due to its affordable price.

One of its competitors, Sukiya Co., raised the price of its regular-size beef bowl to 400 yen last year.

Matsuya Foods Co., another competitor of Yoshinoya, also hiked the price of its regular-size beef bowl to 380 yen and unified its menu across all its restaurants in Japan last year.

The companies could copy Yoshinoya and review their prices, industry observers said.