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Major drinks companies make deals to boost sales of high-end spirits
... (per-bottle products - so-called value brands - compare sales forecasts - increase just 0.8% annually over the same period? Lockdowns created a renewed interest in cocktails as people experimented with their mixology skills at home, said Tony Latham, CFO of Bacardi Limited. We believe this will translate into people looking for premium drinks when they return to the bar. Bowmore whiskey maker Beam Suntory, which is privately owned, has committed to achieving more than half its revenues from premium drinks ...
Updated: 08/05/2021
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