Liz Sunshine, a 37-year-old fashion photographer based in Naarm/Melbourne, has been capturing Australian fashion for over a decade, urging people to rethink their approach to clothing consumption. She emphasizes the significance of understanding one's identity and how clothes influence self-expression, rather than simply following fast-paced trends.
In response to the excessive waste generated by the fashion industry, with over 200,000 tonnes of clothing ending up in Australian landfills annually, Liz Sunshine advocates for a more sustainable approach to dressing. By reducing shopping frequency and opting for pre-loved or vintage pieces, she believes individuals can cultivate a unique style that resonates with their personal values while minimizing their environmental footprint.
Liz Sunshine's journey towards more mindful consumption began with introspection, where she identified negative patterns in her relationship with clothes and set out to make transformative changes. By tracking her shopping habits, limiting purchases, and embracing second-hand options, she has not only decreased her shopping frequency but also diversified her wardrobe with quality pieces, demonstrating a commitment to conscious consumption and personal growth. Through her experiences and advocacy for thoughtful dressing, Liz Sunshine aims to inspire others to pursue incremental changes towards a more sustainable and fulfilling relationship with fashion.