Japanese authorities are taking action to address the challenges posed by over-tourism, especially in popular tourist spots like Fujikawaguchiko, where the view of Mount Fuji has become a sought-after photo opportunity. The decision to install a 2.5-meter-high black mesh barrier, the length of a cricket pitch, aims to manage the overcrowding and inappropriate behavior of mainly non-Japanese tourists at this particular location. This move comes in response to the growing number of international visitors to Japan, reaching a record-breaking three million in March for the first time.
Despite Mount Fuji being a prominent attraction, the specific viewpoint in Fujikawaguchiko behind a Lawson convenience store has gained popularity due to its visual appeal on social media platforms. However, the influx of tourists has led to issues such as overcrowding on the pavement, unauthorized parking near a dental clinic, and visitors climbing on the roof of the clinic for photos. Authorities have tried using traffic signs and warnings without success, leading to the decision to erect the large screen as a final measure to control the situation. This intervention also serves to protect local businesses and public spaces from the negative impact of excessive tourism.
The implementation of such measures reflects a broader trend in Japan to address over-tourism challenges, as seen in Kyoto where restrictions were imposed on visitors in certain areas. The impact of the COVID-19 pandemic lifting travel restrictions has intensified the pressure on popular tourist destinations around the world, leading to the introduction of visitor fees and crowd control measures in places like Mount Fuji and Venice. Despite the economic benefits of tourism, local authorities are prioritizing sustainable management and preservation of cultural heritage against the backdrop of increasing visitor numbers.