The Emirate of Ajman experienced a surge in tourism revenue during the first quarter of 2024. Compared to the same period in 2023, tourism revenue increased by 7%, driven by a 3% rise in occupancy rates and a 9% growth in visitor numbers.
The average hotel stay duration also witnessed an increase of 5%. This positive trend is attributed to the Ajman Tourism Development Department's efforts to promote the emirate's rich cultural heritage, diverse tourism offerings, and remarkable growth trajectory of the tourism sector.
The department aims to showcase Ajman's potential as a leading global tourism destination by participating in the Arabian Travel Market (ATM) 2024, taking place on May 6-9, 2024, at the Dubai World Trade Centre. The department seeks to establish strategic partnerships to enhance cooperation and strengthen Ajman's position in the global tourism industry.
In 2023, October witnessed a significant increase in tourism activity, with a 5% rise in activity and an 11% increase in visitor numbers. This surge in occupancy rates contributed to a 5% growth in revenue per available room (RevPAR), leading to an overall 11% increase in total revenue compared to the previous year.