India's Tablet Market Sees Strong Growth in Q1 2024, Driven by 5G and High-End Devices
The Indian tablet market experienced a significant surge in the first quarter of 2024, with a notable increase in 5G tablets. According to a report by CyberMedia Research (CMR), shipments of 5G tablets jumped by 130% compared to the previous quarter.
Overall, the tablet market witnessed an 8% quarter-on-quarter growth and an impressive 18% year-on-year increase. This growth was further fueled by a 47% quarter-on-quarter rise in tablets priced between Rs 20,000 and Rs 30,000, indicating a shift towards more premium devices. Despite the surge in 5G, Wi-Fi tablets still held a significant 52% market share.
Leading Brands in the Indian Tablet Market
Samsung reclaimed its top position with a dominant 37% market share, driven by strong business-to-business deals and popular models like the Tab A7 Lite and Galaxy Tab A9 Plus. Apple maintained a solid performance with a 21% market share, fueled by the success of its iPad 10 and 9 series. Lenovo followed closely, securing the third spot with a 17% market share, with its Tab M10 Gen 3 and Tab M11 models playing a crucial role. Xiaomi demonstrated exceptional growth, increasing its shipments by over 900% year-on-year, largely due to the popularity of its Xiaomi Pad 6.
Market Outlook for 2024
CMR anticipates a steady 5-10% growth throughout the year, spurred by ongoing technological innovations such as faster processors and the adoption of OLED displays. This growth is expected to be further supported by new government and educational initiatives post-general elections.
Menka Kumari from CMR highlights the impact of the rapid 5G rollout and the expanding availability of feature-rich tablets at various price points. "The increasing consumer interest in future-proofing with 5G technology, coupled with economic resilience, suggests strong potential for continued growth in the tablet market," she stated.