LG Electronics Launches 55 New AI-Driven TV Models in India
LG Electronics has launched 55 new AI-driven TV models in India, ranging from 43-inch to 97-inch, to cater to the growing demand for larger screen sizes. The company aims to maintain its market leadership position in the premium TV segment.
The Indian TV market is witnessing a shift towards larger screen sizes, with customers increasingly opting for models above 43 inches. The premium segment is driving growth, fueled by consumers seeking a cinematic experience at home. The 55-inch and 65-inch TV categories are experiencing significant growth, with the 75-inch segment also witnessing a rapid rise.
LG is capitalizing on these trends by expanding its portfolio of AI-driven TVs. The company expects to grow at 30% this year, building on its 27.1% market share in the TV segment. The 55-inch category is a key focus area for LG, with the company witnessing a 30-35% growth in this segment.
LG manufactures its TVs at its Pune facility, which has a production capacity of 3.5 million units annually. The company is committed to innovation and introducing cutting-edge technologies in its TVs.
LG's launch of 55 new AI-driven TV models demonstrates its commitment to cater to the evolving needs of Indian consumers. The company is well-positioned to maintain its leadership in the premium TV segment and capitalize on the growing demand for larger screen sizes.