HERBL partners with Ball Family Farms and 40Tons to drive awareness to cannabis

HERBL has exclusive distribution partnerships with Ball Family Farms and 40 Tons. HERBL will distribute both brands' cannabis products in California this month, an opportune time to drive visibility to Cannabis Freedom Day, or 520, and brand efforts towards social equity and justice in the cannabis industry.

Ball Family Farms is a social equity commercial operator that cultivates premium, hand-crafted flower. Ball Family Farms uses proprietary in-house genetics as well as living soil and sustainable cultivation systems, founded by Chris Ball, a former legacy operator and professional athlete. Ball Family Farms fosters a positive company culture and passion for exceptional cannabis products by prioritizing equal pay, diversity and women's empowerment in the workplace. Some of the popular strains include Nino Brown, Dragonfly Jones, Daniel Larusso and more.

Chris Ball, founder of Ball Family Farms, said that Ball Family Farms operates by the motto ''cultivating the culture from the ground up in every new venture we undertake. Our partnership with HERBL is no exception. 40 Tons was founded by Loriel Alegrete, Anthony Alegrete and Corvain Cooper, who first saw the impact of cannabis prohibition when Anthony and Corvain were incarcerated on cannabis charges. After Anthony's release, he and Loriel started to advocate for Corvain to be released from his life sentence for non-violent cannabis distribution charges. Corvain received rare clemency in the year 2021.

The goal of 40 Tons was to not only provide high-quality cannabis experiences, but also to increase representation of BIPOC communities in cannabis and advocate for those experiencing incarceration. Profits from each purchase are put into social equity efforts by the brand's business model.

On May 30th, the product line of 40 Tons will be available in California, featuring full-size 1 g pre-rolls and 1 8th flower packs in a variety of strains.

With the support of HERBL, 40 Tons will be able to impact significantly more lives, said Loriel Alegrete, CEO and co-founder of 40 Tons Brand. HERBL's hands-on approach and organic relationship with our team place 40 Tons in a prime position to succeed. It was important to launch close to Cannabis Freedom Day, an industry holiday that brings awareness to the social, racial and economic injustices that BIPOC communities have faced due to the prohibition of cannabis. The team at 40 Tons is driving the visibility of the team through their social platforms.

HERBL is committed to partnering with the best-of-the-best in cannabis and is honored to welcome Ball Family Farms and 40 Tons into our top-tier distribution portfolio, said Mike Beaudry, CEO of HERBL. Both brands are committed to fostering positive social impact in cannabis, whether that be through diversity in the workplace or by providing resources to support restorative justice. We look forward to scaling Ball Family Farms and 40 Tons and increasing their visibility in one of the most competitive cannabis markets in the world.