FIFA to expand gaming and e-sports portfolio

Oct 15 Reuters - World soccer governing body FIFA confirmed on Friday that it would expand its gaming and e-sports portfolio to ensure that controlling rights don't lie in the hands of one party.

com 2021 10 13 sports football ea-sports - fifa.html by The New York Times earlier this week said videogame publisher Electronic Arts is struggling to renew the contract that would let EA use FIFA's name for its top-selling soccer franchise.

The future of gaming and eSports for football stakeholders must involve more than one party controlling and exploiting all rights, FIFA said https: fifa.fans 3 p 47 aqf, adding that technology and mobile companies are actively competing for playing with FIFA, its platforms, and global tournaments.

FIFA game publisher EA said last week that it was reviewing naming rights agreement with FIFA, which is separate from all other officially partnership and licenses EA has in the soccer arena.

EA's current contract expires next year following Qatar World Cup, with FIFA seeking increased revenue and EA pushing to expand the FIFA brand into new areas like NFTs and highlights of real games.