More Britons struggle to make ends meet due to rising prices

22% of households now struggle to make ends meet, with the rising price of the weekly shop a concern for over nine in 10 of these people, according to Kantar.

Fraser McKevitt, Kantar's head of retail and consumer insight said that people are feeling the squeeze at supermarket tills and they're having to stretch their budgets further to accommodate rising prices.

She says that we're trying to do more batch cooking and putting things into the freezer. I'll add extra items, such as sweet potato, to bulk it up. This year, she says, was my first time not baking birthday cakes for my twins. It would have cost more to bake them, with things like butter going up, and you have to factor in rising energy prices as well. Inflation is an increase in the price of something over time. For example, if a loaf of bread costs 1 one year and 1.09 the next year, that is an annual inflation rate of 9%.

The headline inflation rate is an average, and prices for different goods increase at different rates. One food industry boss said food prices could rise by up to 15% this year.

Two in five Britons have been forced to reduce or stop spending on clothes, eating out, non-essential food items and takeaways over the last six months, according to a separate report from YouGov.