Britvic not to renew tennis deal

The Soft drink company said on Friday it will not be renewing its deal with the All England Lawn Tennis Club.

Britain's Fred Perry and American Helen Moody won the singles titles that year, and squash became the official soft drink provider for the championships.

Smedley Hodgson placed Robinsons Barley Water in players' dressing rooms during the 1930s after he created a refreshing and hydrating drink combining barley crystals with real lemon juice and sugar.

A spokesman for Britvic, which owns several drinks brands including Robinsons, said it was proud to have been such a prominent partner to this historic tournament for so many years and the wider role we have played in boosting engagement with the game of tennis in the UK.

Two decades after making its debut on centre court, Robinsons Lemon Barley Water was appointed by The Queen in 1955 with a royal warrant.