Sony CEO Kenichiro Yoshida says the electric vehicle race

In early 2020 Sony Group Chief Executive Officer Kenichiro Yoshida took the stage at the Consumer Electronics Show in Las Vegas, the tech industry's main annual event, and announced a once-in-a-decade pivot: The Japanese electronics maker was joining the electric vehicle race.

As Yoshida wrapped up his 30 minute presentation, the lights on stage dimmed and a glowing grille emerged from the shadows. The CEO raised his hands as a sleek, Sony-branded car rolled onto the stage. Like mobile phones, the next megatrend will be mobility, Sony s chief declared.

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