Reliance Retail opens first outlet in Delhi

Reliance Retail, a subsidiary of RIL, has launched its fashion and lifestyle department store format - Reliance Centro - and opened its first outlet in Delhi's Vasant Kunj.

Reliance Centro wants to connect with consumers right from categories like apparel, footwear, cosmetics, lingerie and sportswear to luggage and accessories with over 300 Indian and International brands, the company said in a statement.

The store at Vasant Kunj has an exciting range of high quality and fashion merchandise that is relevant to today's consumers, and it embraces modern looks and ambience.

It said that shoppers in Delhi can now look forward to a truly special shopping experience for trendy fashion with a wide range of products catering to women, men and kids.

Reliance Centro is spread over 75,000 square feet, with a range of over 300 brands and more than 20,000 style options.

The company has a special offer for customers, such as Rs 1500 off shopping worth Rs 3999 or Rs 2000 off shopping worth Rs 4999 and above.

Reliance Retail is in an expansion mode with the addition of new brands and new stores.

Last month, RIL chief Mukesh Ambani said his retail company invested over 9,700 crore in partnerships. The company made investments in a number of companies, including Ritu Kumar, 7 Eleven, Milkbasket, Kalanikethan and Just Dial.