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Peloton Interactive's senior marketing head Dara Treseder to join AutoDesk

28.09.2022

Peloton Interactive's senior vice president and global head of marketing, communications and membership, Dara Treseder, is leaving the fitness giant to become the chief marketing officer of design software provider AutoDesk.

To all the kind, talented humans I have had the honor to serve alongside Peloton Interactive and our phenomenal Peloton community, thank you for the ride of a lifetime," Treseder wrote in a LinkedIn post on Monday. I am especially thankful for my beloved Marketing, Communications, and Membership team. Peloton wishes Dara the best in her next chapter, a Peloton spokeswoman told FOX Business. We value Dara and are grateful for everything she has done. Treseder was the chief marketing officer of 3D-printing technology company Carbon and GE Business Innovations and GE Ventures. She also held marketing leadership positions at Apple and Goldman Sachs. She will join AutoDesk on October 14.

Autodesk called Treseder an innovative, dynamic, and accomplished leader with a track record of turning customer experience into a competitive advantage for brands.

Treseder's departure came after Peloton co-founder John Foley resigned from his role as chairman earlier this month. Foley stepped down as chief executive officer in February.

In addition to Foley, co-founder and Chief Legal Officer Hisao Kushi announced his resignation, which will take effect on October 3, and Chief Commercial Officer Kevin Cornils left the company on Sept. 23.

Peloton CEO Barry McCarthy has been working to turn the company's business around by embarking on layoffs and price hikes on its Bike and Tread products. The company plans to reduce its North American retail footprint and eliminate its final mile distribution network.

Peloton reported a fourth quarter loss of $313.2 million a year ago, up from a loss of $313.2 million in August. The total fell 28% to $678.7 million, compared to $936.9 million in the same period a year ago. Peloton shares have fallen more than 76% year to date as of the time of publication.