Kanye West and other celebrities are teaming up for McDonald’s adult Happy Meal
One of the largest fast food companies in the world has changed its marketing strategy to appeal to adults with an upgrade to a top food item geared to children.
What Happened: The Happy Meal was launched in 1979 by McDonalds Corporation MCD. It's been known as a favorite for children over the years thanks to the toy included with the food.
McDonald s is launching a new Happy Meal for Adults as part of a collaboration with a leading streetwear brand.
On October 3, McDonald s will launch the Cactus Plant Flea Market Box, an exclusive collaboration with the Cactus Plant Flea Market.
Supplies are available, and the boxes will be limited for a limited time. The adult Happy Meal will include a Big Mac or 10 piece Chicken McNuggets along with fries and a drink. A collectible figurine is found in this case, exclusive to the Cactus Plant Flea Market box. The four collectibles that can be found in the adult happy meal are Grimace, Hamburglar, Birdie and new character Cactus Buddy.
McDonald's USA Chief Marketing Officer Tariq Hassan said that we repackaged one of the most nostalgic McDonald s experiences and repackaging it in a new way that is hyper-relevant for our adult fans.
Fans who purchase adult Happy Meal on the McDonald's App will be entered into a contest to win Cactus Plant Flea Market x McDonald's limited edition merchandise. There will be a website that sells merchandise.
Why it is important that the new McDonald s launch continues a push to cater to a nostalgic feel, which this time comes in the form of old McDonald s characters like Birdie, Hamburglar and Grimace.
The launch of McDonald s continues the company's push to use celebrities and iconic brands to draw new fans and customers.
Two companies with ties to Kanye West are teaming up for a signature exclusive drop that could see people who haven't been to McDonald's in years explore the merchandise.
Cactus Plant Flea Market has had several collaborations with West, who are some of the celebrities that have helped boost the value and brand of the company.
West announced earlier this year that he was teaming up with McDonald s to work on packaging for the fast food giant. He also starred in a Super Bowl commercial for McDonald s.
He may have been involved in helping put the collaboration together, he may have been involved with the Cactus Plant Flea Market collaboration that isn't officially linked to West. There were previous rumors of the possibility of a Kanye West McDonald's meal offering.
This streetwear partnership could have been influenced by West and could be the first of many to come. West could be a great brand ambassador for McDonald s, as he praised the chain for years, saying things like McDonald s is my favorite restaurant and McDonald s is my favorite brand. West has written about McDonald's fries in his music.
West announced last week he was cutting ties with the apparel partner Gap Inc GPS. West will likely explore a new home for exclusive apparel, but he could use his past relationship with streetwear brands like Cactus Plant Flea Market.
McDonald s has previously launched meal offerings with celebrities like Travis Scott, Saweetie, J Balvin and BTS. Several of the collections resulted in sellouts and increased in-store traffic.
MCD Price Action: McDonald's shares traded at $237.53 at the time of writing, versus a 52 week range of $217.67 to $271.15.