Water-in-can maker Liquid Death raises $70 million in funding

A three-year old environmental conscious startup that has just secured another funding round of $70 million in water in a can appears to be working for Liquid Death.

The company's motto is Death to Plastic, was co-founded by Mike Cessario, chief executive officer and former Netflix NFLX creative director. Liquid Death, which aims to provide a fun, non-polluting alternative to plastic bottles, is now worth $700 million, according to Bloomberg.

The latest funding round, completed Oct. 3 according to Crunchbase data, includes Science Ventures, Live Nation Entertainment Inc., LYV, Swedish House Mafia and comedian Whitney Cummings. The company is expected to bring in $130 million in revenue this year, from $45 million in 2021, according to Bloomberg. It sells merchandise, with the drinks offered at concerts, and sold at retailers such as Target TGT, and Amazon.com AMZN. Liquid Death claims on its website that its still and sparkling water, sold in 16.9 inch infinitely recyclable cans with limited edition artwork on the bottom of each case, is sourced from the Austrian Alps. It donates a portion of every can sold to help eliminate plastic pollution, noting that 75% of all aluminum produced since 1888 is still in use today. In 2020, the company released an album called Greatest Hates, using negative social media comments for lyrics, including such songs as Reconsider your life choices and Fire your marketing guy. There is a second album available. Liquid Death has 1.3 million followers on Instagram. Marketing campaigns have included drawing blood from surfer Tony Hawk to design skateboards and eco-friendly campaigns from adult film start Cherie DeVille, along with sending a witch to the most recent Super Bowl LVI to influence the game in favor of the company's $50,000 underdog bet.