Decibel to launch Qwest brand in Israel

DB DBCCF is launching its Qwest brand and cannabis products in Israel as part of an ongoing supply agreement with Breath of Life International Ltd.

The Calgary, Alberta-based company said on Tuesday that the supply agreement is for $4.8 million of premium cannabis products, with the first shipment expected in the fourth quarter.

The deal strengthens the partnership with the leading cannabis company in Israel, with significant entrenched distribution channels.

The Qwest brand enjoys popularity in the Canadian premium market, as well as global awareness as legalized cannabis markets develop, said Paul Wilson, CEO of Decibel. As Decibel continues to have record performance in Revenue, EBITDA, gross margin and market share, the combination of a stable growing Canadian LP with a dominant premium brand attracted international business attention and opportunity. We are thrilled to partner with BOL and look forward to a long relationship. Adam Coates, the company's CRO, said there was a clear demand for premium and consistent quality. After the market close on Monday, the decibel shares traded 0.66% lower at $0.06.