Google preparing for its largest smartphone launch order in 2023

The GOOG GOOGL Google is preparing for its largest launch order for mobile phones after the release of the Pixel 7 and Pixel 7 Pro.

What Happened: Google launched the next-generation Pixel 7 and Pixel 7 Pro on Thursday. According to Nikkei Asia, Google has asked its suppliers to produce more than eight million units of its Pixel 7 range. Sources said Google has informed suppliers that it aims to double its phone sales for 2023 compared to this year.

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In order to increase that number further, Google seems to be looking for a budget Pixel device that would debut early next year, according to the report.

Why It's important that Google is trying to establish its place in the global smartphone market. Industry observers are optimistic about the reception of the Pixel 7 series, which comes with several cutting-edge features, according to the report.

In the second quarter of 2022, global smartphone shipments reached their lowest level in two years, according to data from the research firm Canalys.

After launching the Pixel 6 range, Google sold 6.2 million units in the second half of 2021 and the first half of 2022, according to the Nikkei report. In terms of smartphone sales, Google fell short of its rivals, such as Apple Inc. AAPL and Samsung SSNLF. The market researcher IDC said last year, while Samsung shipped 272 million units of Android phones, Apple sold 235.7 million iPhones.

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