Chinese cities, industry players step up efforts to boost tourism

As the tourism industry recovers from the impact of the COVID 19 pandemic, Chinese mainland cities and industry players are stepping up efforts to strengthen their footprint in the global travel market as they move to welcome the expected growing number of international visitors.

According to Lei Wai-nong, secretary for economy and finance of the Macao Special Administrative Region, promoting economic recovery and accelerating economic recovery will be one of the main focuses of the policy implementation next year.

He said at the 2022 Global Partner Summit that the industry will be better and stronger, as well as the requirements for building Macao into a world center of tourism and leisure. The event was held in Macao on Friday.

Dai Bin, president of the China Tourism Academy, said exciting changes have been seen in the Chinese inbound and outbound travel market since this year, including the cancellation of circuit breaker measures for international flights, the shortening of the quarantine period for overseas arrivals, and the shortening of the quarantine period for overseas arrivals.

The chairman and co-founder of Trip.com Group, James Liang, said travel has great significance in terms of innovation and heritage. He said that the recovery and prosperity of the global tourism industry is a long-term trend that will not be hindered by short-term difficulties.

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We play an important role in bringing people together from all over the world. He said that it was our mission to help build communication and innovation, using our travel platform to create new value for the industry.

Jane Sun, chief executive officer of Trip.com Group, said the company has consolidated its relationship with overseas partners by adopting a globalization plus localization operating strategy and has achieved remarkable progress.

She said that this is a happy milestone for us.

In the year 2019, the company saw triple-digit growth in hotel bookings across key Asia Pacific markets compared to the same period in the same period in 2019. In 2022 global air ticket bookings increased by 100 percent on a yearly basis.

The early recovery of global markets has given us confidence. Sun said that we will continue to look for more possibilities to serve our partners and users by building an improved travel ecosystem to meet user needs.

The road ahead is still uncertain, but we want to explore more opportunities and utilize cooperation, technology, and service to promote the tourism industry together with our travel partners.