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This $18,000 EV Grand Touring price is now available for employees

04.12.2022

What Happened: Lucid Group, Inc. LCID, a manufacturer of premium EVs, is offering a discount of $18,000 for its employees to buy its 2022 model Grand Touring before the end of the year, according to an internal email from the company.

The Lucid Air Grand Touring has a starting price of $154,000. The only discount for purchases made on or before December 31 would be credited in installments of $500 and would be credited for each pay period.

The company said availability and configurations were limited.

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Why is it important to know that Lucid s Air sedan EVs are more susceptible to the vagaries of the economic environment, given their higher price point. The company lowered its 2022 vehicle production forecast by 40% earlier this year. The third quarter results in early November showed that reservations stood at 34,000 units, down from the 37,000 units disclosed in August.

The discount will likely pad fourth quarter sales numbers, although uptake is uncertain in the long run.

The market leader Tesla, Inc. TSLA recently said it would offer a credit of $3,750 for Model Y and Model 3 vehicles purchased from its inventory. This offer is valid until the end of the year.

According to Benzinga Pro data, Lucid closed Friday s session 3.26% higher at $10.15.

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