Amazon, Apple to resume advertising on Twitter

A Twitter logo hangs outside the company's San Francisco offices on November 1, 2022. NOAH BERGER AP Amazon.com Inc and Apple Inc are planning to resume advertising on Twitter, according to media reports on Saturday.

The offer was billed by Twitter as the biggest advertiser incentive on Twitter, according to an email reviewed by Reuters. The email said that US advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a 100% value add.

A Platformer News reporter tweeted on Saturday that Amazon is planning to resume advertising on Twitter at $100 million a year, pending security tweaks to the company's ads platform.

ALSO READ: Email: Twitter offers marketers incentives after their exodus.

A source familiar with the matter told Reuters that Amazon had never stopped advertising on Twitter.

According to a Bloomberg report, Musk announced on Wednesday that Apple is the largest advertiser on Twitter and has resumed advertising on the platform.

Musk's first month as Twitter's owner has resulted in a slashing of staff including employees who work on content moderation and incidents of spammers impersonating major public companies, which has spooked the advertising industry.

READ MORE: Elon Musk: Apple threatened to yank Twitter from the App Store.

Many companies, from General Mills Inc to luxury automaker Audi of America, stopped advertising on Twitter since the acquisition, and Musk said in November that the company had seen a huge drop in revenue.