Amazon, Apple resume Twitter advertising activity

Amazon and Apple have resumed advertising on Twitter. Elon Musk said that Apple resumed complete advertising activity on Twitter. Another report shows that Amazon has committed to a $100 million a year budget for advertising on Twitter. The move came days after Twitter sent out a mail to advertisers giving them financial incentives to return to the platform.

According to a report by Platformer, Amazon has decided to spend $100 million on Twitter advertising. Reports suggest that the company never stopped advertising on the platform.

Musk confirmed that Apple resumed full advertising activity on the platform during one Twitter Spaces interaction. This comes a few days after Elon Musk met Apple CEO Tim Cook at Apple HQ.

Elon Musk has a tweet thanking advertisers for returning to Twitter. Last week, Musk made some controversial statements about Apple and even claimed to be ready to go to war with the company if they don't remove the 30 per cent tax on the App Store. There doesn't seem to be a solution to his problem. Some of the losses made in paying taxes could be offset by the earnings in advertising.