English pubs hope to boost business

Emma McClarkin, chief executive of the British Beer and Pub Association, said the trade had endured a tough year and it was a welcome relief.

She said that supporters should still come out to support two great institutions.

We really hope that England do well against France on Saturday because England do well, so do we. As well as seeing huge crowds for weekend fixtures, it was said that England's mid-week games had delivered more than expected in some cases.

According to CGA Insight, England's first group game against Iran saw a 62% increase in beer sales, which is equivalent to three million more pints worth over 12 million, according to the data consultancy CGA Insight.

Ronnie said there would be a maximum of five tables occupied in their pub for any other game.

But during England's 3 - 0 victory over Senegal in the competition's last 16 on Sunday, they were packed to the rafters, turning people away, Ms McClarkin said. With the competition taking place in Qatar during the winter, we are hoping that we will see a boost to our sales in this period. We hope that we will see a boost to our businesses, our pubs and brewers make 10% of their year's takings in that month.

Brendan Murphy, founder of Bristol Independent Bar Association, said that the money pubs take this month should get them through January and February, which is the quiet time for the industry.