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Google’s AI ChatGpt is a threat to Google

08.02.2023

Artificial Intelligence has become a global phenomenon thanks to the popularity of OpenAI ChatGPT. In just two months, ChatGPT reached 100 million monthly active users in January, making it the fastest-growing consumer application in history. The sudden success of ChatGPT has led to the creation of a code red by search giant Google. Is ChatGPT a threat to Google?

According to a report by CNBC, Sundar Pichai, CEO of Google, told employees that it would need all employees to test its AI chatbot, Bard, in the spirit of an internal hackathon. Pichai said that the company would soon start enlisting developers and enterprises to test an API based on the same underlying LaMDA technology.

The company announced last week it was going to launch ChatGPT Plus, a $20 per month pilot subscription plan for its popular AI-powered chatbot.

More pressure is on Google as employees and investors are asking the search giant to come up with an answer to ChatGPT because of the popularity of ChatGPT. The internal memo came a day after Pichai said in a blog post that Bard's responses will need to be rigorously tested in order to meet a high bar for quality, safety and groundedness in real-world information. Pichai wrote an email to employees that was viewed by CNBC next week and that they will be enlisting every Googler to help shape Bard and contribute through a special company-wide dogfood. Dogfood is a term used within companies to refer to a practice that includes using one's own product before launching it.

Pichai also said that search boss Prabhakar Raghavan will be sharing progress at an event in Paris later this week.

On January 23, Microsoft announced a new multi-billion dollar investment in ChatGPT-maker OpenAI following the $1 billion investment the software giant made in 2019. Microsoft didn't give a specific dollar amount. Microsoft is in talks to invest $10 billion in exchange for a 49% stake in the company, as we reported earlier in January. ChatGPT said that it costs $3 million per day to run and may not be an economically viable alternative to a search engine that is searched by billions of users per day.

Microsoft is planning to integrate ChatGPT into its Bing search engine as part of its investment in OpenAI.

Pichai pitched the idea of letting developers and businesses build their own apps and products using the same underlying technology, LaMDA through its API.

Since its launch in two months ago, ChatGPT has impressed many experts with its writing ability, proficiency in handling complex tasks, and ease of use. Before that announcement, ChatGPT was free to use but Altman said the company will charge people to use the chatbot that many people said could one day replace humans.

Open AI is a research institute founded in late 2015 by Elon Musk and Sam Altman and 20 others, including Greg Brockman, Ilya Sutskever and Wojciech Zaremba. In 2018, Musk stepped down from OpenAI's board of directors to avoid future conflicts of interest with Tesla's self-driving car research. Both Musk and Altman said that they were motivated to start OpenAI because of concerns about existential risk from artificial general intelligence.