Fruit Roll-Ups responds to viral posts on TikTok

The brand Fruit Roll-Ups entered the chat.

On Tuesday the TikTok account for the popular snack brand posted a video to debunk recent viral posts from users who said people can eat the snack without having to take off its plastic lining. Some users have suggested that there isn't actually any plastic on the product, and in videos they have seen themselves eating the entire snack without seeming to remove anything.

In Fruit Roll-Ups' video, a woman is seen unwrapping a Fruit Roll-Up from the freezer. The plastic lining becomes visible as it is separated slightly from the food, as she bites in.

In the caption, Fruit Roll-Ups wrote: legal is making me clarify that you should not attempt to eat plastic. A company spokesman for General Mills, the manufacturer of Fruit Roll-Ups, reiterated the brand's TikTok message in an email statement to NBC News.

Consumers can enjoy Fruit Roll-Ups in many fun ways, including frozen, but they should always remove the plastic wrap before freezing or consuming the product, the spokesperson said.

In recent weeks, Frozen Fruit Roll-Ups have been trending on the platform as a unique way to eat the snack. A few people even added ice cream to the treat.

Some users have speculated that those who claim their Fruit Roll-Ups don't have the plastic lining are trolling their viewers. Users like KitchenTool, who initially perpetuated the no plastic myth, admitted that they had misled their viewers into believing that the product did not come with plastic.

KitchenTool ate a Fruit Roll-Up right out of the package, without any plastic, in a video posted on March 8 and viewed 1.3 million times.

In a follow-up video posted on Tuesday, KitchenTool admitted he was manipulating the product to make it seem like it came without plastic.

Plastic is everywhere, and there's a lot of it in every Fruit Roll-Up. Guys. He said something. I'm not sure I'm. of course. I'm re-rolling the Fruit Roll-Up and then reheating the back of the package to seal it again. KitchenTool didn't respond immediately to a request for comment. He said he does not believe that Fruit Roll-Up will release a freezer-ready version of the snack.

Fruit Roll-Up was grateful for the clarification from KitchenTool.

The Fruit Roll-Ups account commented on KitchenTool's post, which sends this directly to my mgr so I can stop explaining that people are not actually eating plastic.