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Leafly shifts focus to consumer-oriented content

29.03.2023

Leafly Holdings Inc. LFLY, a leading online cannabis marketplace and resource for marijuana users, is moving its focus from journalism to consumer-oriented content, which will include product information.

Consumer Education Is The Way?

Leafly wants to give consumers valuable information to make better purchasing decisions, according to a company spokeswoman for the company, MJBizDaily.

Ben Adlin, a former Leafly news editor, expressed curiosity about the company's new direction as a platform for product information, likening it to Yelp for cannabis.

The senior editor for seven years, Bruce Barcott Leafly, announced his departure on Twitter. My glorious 7 yr run with Leafly has come to a close. There were 2 legal states in 2015, and now there are 19 states. Relief and joy are up, and the arrests are down. I am proud of the work we have done. The departure is amicable, and the future is bright. HMU is available on LI, Gmail, and all channels. The company decided to shift its focus after a reduction of approximately 40 positions - or 21% of the company's workforce - through a combination of layoffs and attrition, which coincided with the announcement of its full-year and fourth-quarter financial results.

Leafly's shares LFLY were traded at 0.3667 cents on the Nasdaq on Wednesday afternoon.

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