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Michelle Obama launches healthy food and beverage company to combat childhood obesity

04.05.2023

The former First Lady Michelle Obama has announced the creation of a healthy food and beverage company that aims to combat childhood obesity.

In her time in the White House, the former first lady spearheaded the Let s Move campaign, a program aimed at reducing childhood obesity. She announced her new venture at the Future of Everything Festival on Wednesday, May 3 at the Wall Street Journal.

We're hoping not to just provide healthy and delicious drinks and snacks for kids, but to jumpstart a race to the top that will transform the entire food industry, Obama said in a press release. Even after everything we did as president, it is still difficult for kids to grow up healthy. Obama is PLEZi Nutrition's co-founder and strategic partner, and the company is led by a team of public health, nutrition, and parenting experts.

PLEZi Nutrition has launched its first product, a fruit juice for kids, in four flavors containing 75% less sugar than average leading 100% fruit juices.

PLEZi is already available at several major retailers, including Target, Walmart.com, and Sprouts Farmers Market.

The company said it plans to launch other healthy snacks and beverages focused on lowering sugar content and lowering sweetness to help adjust kids palates to crave less sweetness. PLEZI said its new drink, aimed at 6-12 year olds, is meant to replace sodas. The drinks have no added sugars, and about 35 calories per bottle with water as its first ingredient, along with fruit juice and Stevia leaf extract.

And it's why we created PLEZi as your worry-free alternative - it's got less sugar, less sweeteners, and more nutrients like fiber and potassium than you'll find in many drinks out there, the former first lady said. The best thing about this is that it tastes fantastic! The healthy soda brand currently boasts five flavors, such as tropical punch, orange smash, sour apple, and blueberry blast. On Target.com, PLEZi is available for $3.50 for a pack of four 8 fl. oz bottles.

The firm is donating $1 million to an initiative called FoodCorps, a non-profit organization that is working to help all 50 million students in the U.S. receive education about nutrition and free school meals by 2030.

PLEZi Nutrition is also putting 10 percent of its profits into the broader movement to improve child nutrition.