Mercedes-Benz launches exclusive design package

If you ask Mercedes-Benz USA CEO Dimitris Psillakis what makes them different from competitors, he'd tell you it's having exclusive products and a twist, ensuring that customers are getting products that are tailored to their specific requirements, according to Psillakis.

The focus on such details continues to motivate customers to buy the Maybach, which is the top luxury at Mercedes-Benz and has a hefty starting price in the six-figures.

Our customers are connoisseurs with a fond appreciation for art, design and attention to detail, he said. We offer the opportunity to personalize cars with unique color combinations, leathers, and interior trims to enhance their Mercedes-Benz or Mercedes-Maybach distinctiveness. On Thursday, the company released an even more exclusive design package that will only be available on the 2024 Mercedes-Maybach S-ClassMaybach S-Class, the 2024 Mercedes-Maybach EQS SUV, which is the first all-electric Mercedes-Maybach and the 2024 Mercedes-Maybach GLS.

The company's commitment to personalizing cars for each user is evident in the new models that have been designed. The chief executive said individualizing vehicles is certainly a growing trend in the luxury industry.

We feel it is a critical element for customers who are looking for something unique and special, something that distinguishes their vehicle from others, and strengthens their passion for design, fashion and attention to detail, Psillakis said.

There's a very strong demand for luxury vehicles in the U.S., said Psillakis, who expects that demand to continue even with the uncertain economic climate.

Psillakis said that the company's laser focus was on enhancing its luxury offerings especially at the high end, which reflected the demand for luxury products in core markets such as the United States.