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Kid Rock, John Rock take side on Bud Light amid backlash

08.06.2023

The Friends In Low Places Bar Honky Tonk is still under construction in downtown Nashville.

I want it to be a place where I feel safe, where I feel like there are manners and people like one another. And yes, we re going to serve every brand of beer. It's not our decision to make, Billboard quotes Brooks as saying. Our thing is this: If you are let into this house, love one another, he said. There are plenty of other places on Lower Broadway, if you're a hole. Brooks joins a few musicians who have taken a side on the Bud Light controversy after the brewery sent TikTok star Dylan Mulvaney a personalized pack of beer with the influencer's likeness as part of an ad for the company's March Madness contest.

Now, Angered customers have been boycotting all Anhueser-Busch products ever since.

John Rich and Kid Rock's bands have taken a different stance from Brooks, with both musicians opposing the beer brand.

We have only a limited area. I've got a limited bar. I've got to put beer and whiskey and vodkas up here that people want to purchase and they want to support and brother, I can tell you right now it's a vicious attitude toward Bud Light. Kid Rock shared his thoughts on Bud Light's relationship with Mulvaney, a transgender woman, with a fiery video shared to social media.

Let me say something to you and be as clear and concise as possible before aiming his gun and shooting at cases of Bud Light. F - - - Bud Light and f - - Anheuser-Busch. Bud Light, struggling to overcome backlash from consumers, saw another seven-day period of decline in U.S. sales in the last full week of May.

For the week ending May 27, NielsenIQ data provided by Bump Williams Consulting to FOX Business showed that sales on a dollar basis compared to a year ago fell 23.9%. The sales of the brand owned by Anheuser-Busch have fallen 24.5% in the past four weeks, the report said.

If Bud Light continues to post 20% sales declines in the weeks leading up to July 4, some retailers are going to be forced to start making shelf space reallocations to other brands, said Bump Williams, CEO of Bump Williams Consulting.