Panpton India launches new Toughbook, aims to increase market share by 5 per cent

The System Solutions Division of Panasonic India, which provides a complete range of rouged productivity solutions for enterprises, has been expanded with the launch of a new Android Toughbook. It is important to keep that market share and grow along with the market once you hit the 60 per cent ceiling. Vijay Wadhawan, Director of System Solutions Division at Panasonic India, told BusinessToday that the market share from here would be an uphill task, but obviously the aspiration is to increase our market share by another 5 per cent in the next three to four years.

Panasonic India's ruggedized offerings are classified into three segments - Windows 10 laptops of 12.1 - 14 inch, tablets ranging from 4.7 inch to 10.1 inch on Windows and Android platforms, and two-in-one detachables. The company caters to governments as well as enterprises.

The Toughbook series is used in defence, logistics utility and manufacturing. Over the last year, Panasonic has seen a 10 per cent growth in Toughbook business, with demand mainly coming from pharmaceutical, automotive, defence and government verticals.

India continues to be a key market for us as it offers a variety of opportunities in the form of manufacturing, smart cities and varied industrial applications. With nearly 60 per cent market share, we have seen a lot of demand for Panasonic rugged devices arising from manufacturing, emergency services, automobile, pharmaceutical, logistics, power, and utility sectors, as businesses start to embrace digital transformation, adopting new-age technologies such as cloud, IoT, data analytics, etc. In light of smart factories becoming a reality, we expect this trend to continue, says Hiroaki Yamamoto, Divisional Managing Director, System Solutions Division, Panasonic India.

The Toughbook FZ-S 1 tablet is priced at Rs 98,000 and runs on Android Enterprise for application safety, reliability, and management for businesses.