Law firm joins forces with Monster for craft beer acquisition

Jones Day's law firm is seen in Washington, D.C. on August 30, 2020. Reuters- Monster Beverage Corp has partnered with Jones Day for the $330 million acquisition of craft beer and hard seltzer maker CANarchy Craft Brewery Collective LLC, advised by Latham Watkins.

California-based Monster said on Thursday it would buy the company as it enters the alcoholic beverage market.

Coca-Cola Co and PepsiCo Inc. have recently made a lot of investments in the market.

Through the acquisition of Colorado-based CANarchy, Monster will add craft beer brands Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters and Wasatch to its lineup.

Jones Day said it was advising its past client Monster, but the firm did not reply to a request for the names of the Jones Day attorneys on the deal.

The firm previously advised on Monster's acquisition of American Fruits Flavors and a $2.5 billion partnership with Coca-Cola, according to statements from 2015 and 2016.

Latham said corporate partners Alex Kelly and Paul Kukish are advising CANarchy in the transaction.