Apple announces Shot on iPhone Challenge for macro photos

Apple has announced the Shot on iPhone Challenge for macro photos and entries can be submitted until February 16. The macro shots must be taken from the iPhone 13 Pro or the iPhone 13 Pro Max and can be shared on Instagram and Twitter with the hashtags ShotoniPhone and iPhonemacrochallenge. The submissions will be reviewed by the panel of photography experts from the industry, and Apple.

The winning photos will be displayed in Apple's Newsroom, Apple's Instagram and other official Apple accounts. These photos could also appear in digital campaigns across Apple Stores, billboards, and public photo exhibitions.

The iPhone 13 Pro and the iPhone 13 Pro Max phones feature ultra-wide, wide, and telephoto cameras, and the ultra-wide camera has a wider f 1.8 aperture and a new autofocus system that helps improve low-light photos by 92 per cent. Users can capture detailed macro photos with this new lens design and autofocus capability.

The idea behind this macro photography challenge is to see something ordinary and look closer to find the extraordinary.

How do I take macro shots with the iPhone 13 Pro and iPhone 13 Pro Max?

It's possible to get as close as 2 centimeters about an inch away.

The primary point of focus should be near the centre of the frame, as that is where the sharpest focus is when shooting in macro.

You can set a focus point by tapping an area in the viewfinder.

Shoot at 5 x to capture an Ultra Wide Field of View, or shoot at 1 x for tighter framing. The iPhone will automatically switch cameras as you get close while maintaining the 1 x framing.

How do I submit my macro photos?

Weibo users can use the hashtags ShotoniPhone and iPhonemacrochallenge, but they also need to mention which device you used to capture the image in the photo caption.

If you want to send images in the highest resolution, you can email them to shotoniphone apple.com, using the file format firstname lastname macro iPhonemodel. The subject line must be: Shot on iPhone Macro Challenge Submission The photos you send in can be directly from the camera. You can also edit them by using Apple's editing tools in the Photos app. Third-party software can also be used for editing.

The last day to submit entries is February 16, 11: 59 PM.

This photo challenge is not open to Apple employees or their immediate families, but you must be 18 or older to participate in the photo challenge.

Apple's macro photography competition is judged by the likes of Apeksha Maker Mumbai-based photographer and co-founder of The House of Pixels Anand Varma National Geographic Explorer and award-winning photographer Peter McKinnon, Paddy Chao, Yik Keat Lee, Arem Duplessis, Billy Sorrentino, Della Huff, Kaiann Drance and Pamela Chen.