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Kylie Jenner is relaunching her cosmeticsline

16.09.2021

On Thursday, Kylie Cosmetics said it was relaunching the powerhouse makeup brand, Coty Inc. with cleaner ingredients.

The company stated that the line has improved formulas that are clean and vegan and that the revamped products will have new packaging.

When writing this line, it was so important to me to commit to using clean ingredients across the board, but never sacrifice performance, Kylie Jenner said in a statement.

The updated formulas don't have any harmful and irritating oils, parabens or gluten, along with a long list of over 1,600 other potentially possible ingredients, according to Coty.

Jenner founded her beauty business in 2015, starting with Kylie Lip Kits before expanding into multiple categories as well as her own skincare line Kylie Skin. In 2019 Coty and Jenner announced a long-term strategic partnership in an effort to continue develop the growing cosmetic empire into a global brand.

As part of the announcement announced on Thursday, the company also disclosed that products will relaunch in Canada this month starting with this product sale.

This will be the first time that makeup brand is available internationally at select retailers such as Shoppers Drug Mart in-store.