Motorola is setting its sights on a significant market share within the Indian smartphone market, targeting 8-10% by the end of 2026. This goal is a crucial part of the company's larger plan to position itself among the top three smartphone manufacturers in India. To achieve this, Motorola has been actively ramping up its smartphone offerings in various categories, prioritizing the integration of cutting-edge technology, such as on-device artificial intelligence, showcased in the latest Edge 50 Pro model.
Prashanth Mani, Executive Director of the Mobile Business Group Asia Pacific at Lenovo Asia Pacific, emphasized Motorola's strategy to carve out a niche as a lifestyle tech brand to secure the third position in India's smartphone market. The company is focusing on differentiation through design, incorporating unique materials like vegan leather and fragrance, innovative color options in partnership with Pantone, and a commitment to cater specifically to the Indian market with initiatives like 'India for India.'
G-series, Edge series, and Razr franchise. The contribution from the Edge and Razr series has been significant, with both accounting for 46% of the revenue. The Edge series has shown remarkable growth, leading the revenue increase and contributing significantly to business performance in recent quarters. This growth trajectory has been particularly evident in the quarter of 2023, where the Edge and Razr series collectively boosted the business by 45%.
Furthermore, Motorola has embraced the trend of on-device artificial intelligence by introducing this feature in its latest Edge device, the Edge 50 Pro. The smartphone boasts an AI-powered Pro-Grade camera validated by Pantone for true colors and a broad range of human skin tones. This, combined with features like a true color display validated by Pantone, positions the Edge 50 Pro as a competitive offering in the market, starting at Rs 29,999.