An interim injunction was issued by the Delhi High Court stating Amitabh Bachchan's photo, voice and name cannot be used without permission. The plaintiff is a well-known personality and is represented in various advertisements, according to the court. The defendants use his celebrity status to promote their own goods and services without his permission or authorisation, and the plaintiff is aggrieved. The court said that a prima facie case is made out, having considered the plaint.
Bachchan had moved the Delhi High Court in order to protect his image, voice and name by restraining persons at large from infringing his personality and publicity rights. Personality rights are the right of an individual to control the commercial use of their identity, including name and image.
The court stated that Bachchan is likely to suffer irreparable loss and harm if the order is not passed, and that some activities could cause him to be disreputed.
The High Court directed the telecom ministry and other authorities to remove all the violating content that has been flagged by the petition. The details of the phone number being used for the illegal use of Bachchan's name and voice will be disclosed by the Telecom service provider.
The Department of Telecommunications has been asked to direct internet service providers to take down online links that are infringing Amitabh Bachchan's personality rights.
Senior Advocate Harish Salve appeared for Amitabh Bachchan. The suit filed by Amitabh Bachchan wanted to restrain mobile application developers who were conducting lotteries by illegally associating them with Kaun Banega Crorepati KBC book publishers, T-shirt vendors and other businesses.