Cathie Wood of ARK Investment Management believes that connected television has the potential to attract advertising money from linear TV in the wake of the shift seen around the world.
According to Andrew Kim, Associate at ARK Investment Management LLC, the $70 billion shift from linear to digital TV in the U.S. should be a prime beneficiary of the $70 billion shift in advertising dollars from linear to digital TV in the U.S.
In a series of tweets, Kim explained how the partnership between Roku ROKU and DoorDash DASH announced on Tuesday seems like one of the most intuitive use cases for bottom-funnel CTV advertising, giving food services the ability to target high-intent customers.
He said that the partnership is a significant step forward in catalyzing performance advertising on CTV.
New and existing Roku account holders with a linked streaming or smart home device can get six months of complimentary DashPass through a partnership between DoorDash and DoorDash on Tuesday.
The total CTV Ad spend should grow 20% in real terms at a compound annual rate, from $21 billion in 2022 to over $50 billion in 2027, according to ARK.