Valtteri Halve, head of product offering at Finnair said that on-board and pre-order shopping has become a less important service for our customers.
Halve reminded the airline almost three years ago it has decided to stop in-flight sales on its flights within the EU. The decision was intended to reduce the overall weight and fuel consumption of aircraft.
He said that it is time to take the next step. Food and beverage sales on flights will continue, of course. Finnair has started a clearance campaign that allows customers to purchase products on-board or pre-order items at discounted prices. Pre-orders are available on all flights with a duration of over two hours, while in-flight shopping is available for customers on long-haul flights and flights to the Canary Islands, Dubai, Egypt, Iceland, Israel, Switzerland, Turkey and the United Kingdom.