Valtteri Halve, head of product at Finnair, said that on-board and pre-order shopping has become a less important service for our customers.
Halve reminded the airline almost three years ago of its decision to stop in-flight sales on its flights within the EU. The decision was intended to reduce overall weight and therefore fuel consumption of aircraft.
He said that it is time to take the next step. Food and beverage sales on flights will continue, of course. Finnair is offering customers the chance to purchase products on-board or pre-order items at discounted prices. Customers on all flights with a duration of more than two hours are able to pre-order on all flights, while in-flight shopping is available for customers on long-haul flights and flights to the Canary Islands, Dubai, Egypt, Iceland, Israel, Switzerland, Turkey and the United Kingdom.