Kantar's head of retail and consumer insights, Fraser McKevitt, said the fall in supermarket price inflation was welcome news for shoppers but it is still incredibly high. Despite the price pressures, people made the most of the extra bank holiday this month, Kantar's research suggests, with an extra 218 m passing through tills during the week of the Coronation.
People also stocked up on ingredients for the official Coronation quiche, with sales of chilled pastry soaring by 89%, fresh cream sales up by 80% and frozen broad beans by 57%.
We'll have to wait and see whether it becomes as much loved as its 1953 counterpart Coronation Chicken and cements its place on the British picnic and garden party menu, McKevitt said.
But homeowners are still facing an increase of 833 if they don't shop in different ways, McKevitt said.
In a fierce competition for market share, eyes have been on the dairy aisle, where the average cost of four pints of milk has dropped by 8 pence since last month.
Prices are still much higher than they were 12 months ago, at 1.60 today versus 1.30 last year, but retailers understand just how important it is to offer even small savings on staple products like milk to get customers through the door.