JetBlue unveiled its first-ever complete redesign of its paint design Wednesday, in a move that the airline says will help its planes stand out among other carriers.
The new standard color scheme was introduced Thursday on one of JetBlue's Airbus A 321 aircraft.
Our identity is reflected in the lives of our devotees, who have been a part of our heritage. When you spot a JetBlue aircraft, whether on the ground or in the air, we want customers to recognize us as a travel brand that moves them differently than everyone else, said Jayne O Brien, JetBlue's head of marketing and loyalty. The new livery enables us to distinguish ourselves from a plethora of legacy carriers and is a stunning representation of our position as a disruptor that balances lower fares and exceptional service. The new design, according to JetBlue, features a blue all-over fuselage that goes all-in on the company s iconic color, iconic tailfin patterns now energized and extended to embrace the body and belly of the aircraft and colorful winglets that add an extra pop of fun with a refreshed palette of accent colors. The livery design is JetBlue's first-ever complete refresh of its paint design, JetBlue said, adding that it plans to refresh all of its current standard liveries as part of its normal aircraft painting cycle. JetBlue is replacing its elite Mosaic loyalty program with four levels, with passengers able to accumulate tiles to uplift Mosaic tiers and rack up more rewards, allowing travelers who may only fly occasional to enjoy an elevated experience with JetBlue.
The new program will allow members to monitor their progress up the Mosaic tiers as they accumulate more tiles. Every $100 in qualifying purchases made through the two airlines partnership, paid for through the partnership, can earn a tile for every $100 in qualifying purchases made through JetBlue and its vacation program, Paisly by JetBlue, and American Airlines flights.
If they reach 50 tiles, they will be offered a new perk for every 10 tiles they earn until they reach Mosaic status. The rewards included privileges such as early boarding, a free alcoholic beverage for each flight, access to an extended security lane at dozens of airports, double vacation points, free checked bags, and a member's TrueBlue balance.