During the 3rd Saudi Media Forum, the Saudi Data and Artificial Intelligence Authority (SDAIA) hosted a workshop that delved into the critical role of data and artificial intelligence (AI) in the media industry. The workshop was part of SDAIA's digital facilitation role at the forum, which was organized by the Saudi Broadcasting Authority (SBA) in partnership with the Saudi Journalists Association. The forum took place in Riyadh from February 20-21, 2024.
The workshop, led by Dr. Khaled Alhazmi and Dr. Zafar Al-Halafi, covered a range of topics related to data and AI in media. These included the impact of generative AI on the industry, the benefits and challenges associated with AI, the role of big data in media, and the applications and techniques of data AI. The workshop also addressed the ethical considerations that come with the use of AI in media, emphasizing the importance of responsible and transparent use.