Charlotte Tilbury, a renowned British beauty brand, has forged a groundbreaking partnership with the F1 Academy, becoming the first female-founded brand to sponsor the initiative. This collaboration aims to support female drivers and promote gender diversity in Formula 1.
Launched in 2023, the F1 Academy nurtures and develops young female drivers, providing them with increased track time, racing opportunities, and comprehensive support. Charlotte Tilbury's sponsorship will shine a spotlight on the academy's 15 talented drivers, aged 16-25, showcasing their careers and highlighting the opportunities available to women in motorsport.
Notable drivers include Lola Lovinfosse, who will pilot a specially designed "Charlotte Tilbury operated by Rodin" car, adorned with the brand's iconic "Hot Lip" emblem and the empowering mantra, "Makeup Your Destiny!" Charlotte Tilbury's support underscores the brand's commitment to empowering individuals and fostering confidence.
Susie Wolff, Managing Director of the F1 Academy, expressed her gratitude for the partnership, emphasizing its alignment with the academy's mission to inspire young women to pursue careers in motorsport. The collaboration signifies a significant step towards increasing representation and diversity in the sport, reflecting the growing synergy between beauty and Formula 1, and the potential for partnerships to drive positive change in both industries.