Apple's annual developers conference, WWDC 2024, will be held from June 10 to June 14. The event will be streamed live on Apple's website, with select software developers invited to attend an in-person celebration on the first day.
Industry analyst Gene Munster believes this event will mark the launch of Apple's generative AI strategy. He predicts that Apple CEO Tim Cook will not discuss AI during the company's March quarter report, but will instead direct investors to WWDC. Munster anticipates that the event could feature Apple's most significant announcement since 2007, focusing on the evolution of their operating systems.
Munster expects Apple to follow the lead of Microsoft and Google by integrating generative AI into its operating system interface. He also predicts that Apple will incorporate generative AI into iOS, MacOS, apps, and Siri, and make additional AI announcements for developers, including access to foundation models.