Zee Entertainment Enterprises Ltd. (ZEE) has implemented a structured Monthly Management Mentorship (3M) Program to monitor business growth. The program aims to guide the management team towards achieving key performance metrics, including a targeted 20% EBITDA margin.
Led by ZEE Chairman R. Gopalan, the 3M Program is designed to safeguard the interests of all stakeholders. A Special Committee has been formed to oversee the program, comprising Gopalan and Uttam Prakash Agarwal, Chairman of the Audit Committee.
The Special Committee has conducted extensive review sessions with the management to assess business plans, enhance revenue generation, and optimize resource utilization. The committee has identified critical business verticals that require substantial loss reduction and performance improvement, including Margo Networks, Teleplay & Zindagi, Hipi, Weyyak, and the English Cluster of Linear TV Business.
The committee has also analyzed the Technology and Innovation Centre (TIC), which has incurred significant expenses. While acknowledging the TIC's technological advancements, the committee has emphasized the need for a focus on Return on Investment. It has advised the management to leverage the TIC's AI and ML tools for consumer insights and reduce expenditure by 50% in fiscal 2025.
This move follows challenges faced by Zee, including the cancellation of its merger with Sony's Indian unit and the termination of a cricket broadcasting agreement with Star India.