East Japan Railway Co. is preparing to introduce a new online banking service named JRE Bank, designed to entice customers with incentives like reward points and discount coupons. The company's initiative is a strategic move to engage with customers amidst a projected stagnation in passenger numbers following the novel coronavirus outbreak.
During a press conference, JR East President Yoichi Kise highlighted the importance of JRE Bank as a platform to enhance customer interactions and build a lifestyle ecosystem centered around the JRE loyalty program. Through the integration of JRE Points, which can be utilized at affiliated stores both online and offline, the company aims to diversify its business beyond traditional railway services.
By leveraging customer data gathered through JRE Bank, East Japan Railway Co. plans to expand its operations and capitalize on opportunities for growth. The convenience of opening a JRE Bank account via a smartphone app or website aims to streamline the process for customers, allowing account holders access to exclusive benefits such as discounts on train tickets and bonus points for banking transactions.