Surge in Demand Prompts Driver Recruitment and Industry Adaptation

75
1
Surge in Demand Prompts Driver Recruitment and Industry Adaptation

Ride-Sharing Takes Root in Kyoto

Kyoto, Japan, has witnessed a surge in ride-sharing services, with at least 90 taxi operators registering within two weeks of the service's launch. While the majority of current users are foreign tourists, taxi companies are anticipating wider adoption and actively hiring more drivers.

One local taxi company, MK Co., has experienced a significant increase in business since joining the ride-sharing system. On April 15th, they deployed 20 ride-sharing cars and received 110 reservations within a four-hour window.

Unlike popular ride-sharing services abroad, Japan's system requires drivers to be employed by legitimate taxi companies due to safety concerns and opposition from the taxi industry. The service currently operates as a supplement to taxis, focusing on designated areas and peak times.

Despite concerns about safety and benefits, many businesses are recognizing the growing popularity of ride-sharing services and adapting accordingly. MK Co., initially underestimating demand, has begun recruiting drivers, targeting students with the opportunity to utilize their language skills. They are offering an hourly wage of 1,300 yen and aiming to hire over 30 drivers.

Go Inc., operator of Japan's largest ride-hailing app, Go, has also launched a service connecting aspiring ride-sharing drivers with taxi companies. The service is attracting hundreds of applications daily, with 90% being men and half having prior experience as taxi or bus drivers.

As ride-sharing continues to gain traction in Kyoto, it remains to be seen how the service will evolve and integrate into the existing transportation landscape.