Zomato Shakes Up Dining with New Discount Feature
Zomato has introduced a new feature called "Shake it to make it," offering users daily dining discounts of up to 50%. This interactive feature, activated by shaking your mobile device, is available on the Zomato app's Dining tab and currently operates in major Indian cities.
Zomato claims this new feature provides users with significant savings and adds a fun element to the dining experience. They even organized an offline event to showcase the "shake" concept in real-time.
Fee Increase and Service Suspension
While introducing user-friendly features, Zomato has also adjusted its revenue strategy by increasing the platform fee by 25%, bringing it to Rs 5 per order. This flat fee, initially introduced at Rs 2, has seen gradual increments aimed at improving the company's margins and pushing towards profitability.
Additionally, Zomato has suspended its Intercity Legends service, which offered inter-city food delivery. The company stated that enhancements are underway and plans to relaunch the service soon.