SLS and Jones Soda Co. have recently announced a strategic partnership that aims to nurture the next generation of skateboarders and elevate fan experiences at Street League Skateboarding events. This alliance between SLS, a prominent name in the skateboarding industry, and Jones Soda, known for its craft sodas and innovative cannabis-infused beverages, is set to make an impact on the skateboarding community by integrating Jones Soda's unique offerings into various facets of the SLS experience.
CEO of Thrill One Sports & Entertainment, Matt Cohn, expressed his excitement about the partnership, highlighting Jones Soda's historical commitment to action sports and consumer engagement. Together, the two companies aim to build on existing loyalty, celebrate budding skateboard talent, and enhance the overall fan experience for spectators worldwide. The collaboration is expected to infuse a fresh energy into SLS events, with the inaugural display of this partnership slated to take place at the upcoming SLS Apex event scheduled for May 25.
A key component of this partnership is the introduction of 'SLS Futures,' a youth development program sponsored by Jones Soda. This initiative will provide young skateboarders with a platform to refine their skills and compete for opportunities to progress in the sport. As SLS continues to experience remarkable growth and popularity, this partnership with Jones Soda is poised to amplify the momentum further by offering enhanced experiences for both fans and athletes alike.