Asda to Increase Staffed Checkouts, Recognizing Limits of Self-Service
Asda, the British supermarket giant, has announced plans to increase the number of staff on manned checkouts across its stores. This decision acknowledges the limitations of self-service tills and aims to improve the customer experience.
While Asda maintains that self-checkouts work well for many customers, the company has recognized the need for a balance between self-service options and traditional checkouts. Michael Gleeson, Asda's chief financial officer, stated that they have reached a point where self-service options are sufficient and the focus should shift towards increasing staff availability at manned tills.
This move aligns with a broader industry trend. Some retailers, like Booths, have already eliminated most self-service tills, prioritizing the personal touch offered by staff interaction. This decision reflects customer feedback, particularly from individuals with disabilities who face challenges with self-service technology.
Asda emphasizes that the increase in staffed checkouts is not a response to concerns about shoplifting, despite recent rises in theft. Instead, it aims to enhance the shopping experience for all customers, especially those who prefer or require human assistance.
As Asda implements this change throughout the year, customers can expect to see more staff available at checkouts, providing greater support and a more personalized shopping experience.